Carroll Shelby was always ahead of his time. While working for Dodge in the 1980s, he and his team created high-performance trucks. While only producing a few hundred of these vehicles, Carroll saw the trend of utility, performance and adventure that would eventually become popular. Throughout the 2000s, the automotive industry has largely trended away from cars and toward SUVs and trucks. The performance truck space has also bloomed not simply emphasizing work or utility but pushing rugged off-roading and lifestyle. In 2010, Ford produced the F-150 Raptor, one of the first production trucks optimized for off-road performance driving.